But at the same time, it was kind of a feeling that I needed to adapt myself for every place I was in. And it was a really amazing experience living in so many different countries and being exposed to so many cultures. So I lived in lots of different countries across Europe and in Canada, moved around with my parents job. So I was born in Chengdu, but I grew up moving around a lot. Speaker3: So I think to tell that story, I need to back up a little bit and kind of go into my life story a little. So the flavors are incredible and the energy is so vibrant and I just wanted to capture all of that in my products.

And the fly in Beijing is actually a reference or an ode to this type of restaurant in Chengdu called PLI Restaurant, which are whole in the walls that are so delicious that they are said to attract people like flies.

I'm originally from Chengdu, so the flavors of Beijing are inspired by my hometown. So I did that through writing and media projects and eventually I quit my day job in tech and I started a restaurant in Shanghai which then led to Beijing, which is a line of packaged food products. And I was working in tech at the time, but I was just passionate about, I mean, the flavors, but also just shining a light on the culture.

where I founded the business, but before that I lived about 10 years in Asia, in China, Singapore, and that's where I really got deep into Chinese food and the culture. We're about two and a half years old and mainly direct to consumer, although this year we are entering into new channels, including retail, and we're on Amazon as well. I'm the founder of Fly By Jing, and we make premium on natural Chinese food and condiments.

Fly by jing kickstarter